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HOW IT DEVELOPED

1. PGA Tour, Good Good Golf nix sponsorship of FedEx Cup Fall event amid backlash from Callaway ad cbssports.com  ·  27.08 22:15
2. Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show marketwatch.com  ·  27.08 21:55
3. Callaway apologises after golf ad slammed for depicting domestic violence aljazeera.com  ·  26.08 15:36
4. Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot marketwatch.com  ·  25.08 23:00
5. Callaway Golf CEO met with backlash over apology for Good Good video depicting abuse independent.co.uk  ·  25.08 18:27
6. Good Good Golf and Callaway Apologize for ‘Scary’ Ad wsj.com  ·  25.08 15:07