Kazakhstan's e-commerce market grew by more than 50% over three years, reaching 3.7 trillion tenge ($8.00 billion) in 2025 compared with 2.4 trillion tenge (about $5.19 billion) in 2023. This was announced in a report published by the Kazakh Ministry of Trade and Integration. According to the Ministry, the share of online sales in total retail trade also increased from 12.7% in 2023 to 14.3% in 2025.
"Marketplaces have become the main driver of the sector, accounting for 86% of total retail e-commerce in Kazakhstan. Platforms such as Kaspi.kz, Ozon, Wildberries, Halyk Market and Forte Market have contributed to the expansion of online trade, providing consumers with access to a wider range of goods and businesses with access to customers across the country", the ministry said. Consumer preferences are also changing, with online purchases extending beyond electronics and clothing.
In 2025, phones and gadgets accounted for 17.1% of marketplace sales, followed by clothing, footwear and sporting goods at 12.4%, home and garden products at 12.1%, household appliances at 10.3% and food products at 7.4%. The development of e-commerce is also changing delivery patterns. While consumers previously expected orders to arrive within several days, express delivery for certain product categories can now take less than an hour.
The e-grocery segment, covering the delivery of food and everyday consumer goods, is also expanding rapidly. In 2025, five dark store projects were launched in Almaty, Astana, Karaganda and Aktobe. Marketplaces also installed 2,300 new parcel lockers to facilitate order collection.
As Kazakhstan's e-commerce market expands, the government is also developing digital infrastructure aimed at making trade more efficient. One of the key elements of this new trade architecture is the National Product Catalogue (NPC), Kazakhstan's Vice Minister of Trade and Integration Aset Nusupov told Trend in an exclusive interview. "The National Product Catalogue (NPC) is, without exaggeration, a large-scale infrastructure project for Kazakhstan's trade sector.
I would like to emphasize that the NPC is not a one-time control measure. It is an element of the new trade architecture that is being formed in Kazakhstan. The NPC is a unified digital database where each product receives its own 'passport,' Nusupov said.
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