TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIAppsDisrupt 2026 EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Contact Us Image Credits:Instagram Social Instagram introduces a redesigned wordmark Sarah Perez 8:46 AM PDT · August 13, 2026 Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company’s name. The social media giant’s logic was that the older version of its logo felt dated after a decade in use. The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he described the new logo as “sharper and more modern” while still referencing the original and maintaining simplicity. Although people can often be averse to change, particularly when it comes to brands and the logos they’ve long been familiar with, Instagram’s refreshed design is seeing some compliments among the complaints, noting the fresher look or praising the font choice. ScreenshotImage Credits:Threads While there are certainly plenty of people joking that the logo now looks like it reads “Instagzam” because of the shape of the font used for the “r,” it’s fair to say that the name “Instagram” is such a recognizable brand that most people will immediately know what this says, despite the artistic flourishes. The wordmark’s font recalls cursive writing as it adds old-fashioned curves to the “s,” “r,” and “g,” too. This is something of an interesting choice, given that the younger generations are no longer learning to write in cursive for the most part, so may not immediately understand why the shape that looks like the sail on a little boat is actually an “s.” The last time Instagram updated its design was 2016, when the company moved away from the classic brown camera with the rainbow stripe to the colorful pink gradient that remains the icon today. Meta hasn’t yet responded to a request for further comment about the redesign, or whether or not we should expect other design changes to come to Instagram in time, like a new app icon. Topics Apps, branding, Instagram, Social, social media When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing [email protected] or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you.Save up to $300 today! REGISTER NOW Most Popular Some Claude users are mad that Anthropic’s new watermarks will catch them using it at their jobs, classes Lucas Ropek Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months Dominic-Madori Davis Delta investigating after someone set up fake Wi-Fi network mid-flight Lorenzo Franceschi-Bicchierai Anthropic says it will watermark text generated by its AI models Ivan Mehta Mark Zuckerberg’s AI manifesto is exactly why people don’t like AI Russell Brandom YouTube now requires creators to have twice as many watch hours to start earning money Aisha Malik This ‘adversarial’ pattern can prevent surveillance cameras from detecting you Zack Whittaker Loading the next article Error loading the next article X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct Made by GooglePhiaBlacksmithPixel TagDisrupt 2026Tech LayoffsChatGPT © 2026 TechCrunch Media LLC.
