13.38 CESTBurnham is 'definitely not' too blokey, says ministerHome office minister Anna Turley has responded to a report that Andy Burnham is “too blokey” on social media because of his references to football and downing pints at the pub.The Times reported that a No 10 team had advised the prime minister to tone down his “blokeish” videos online that attempts to appeal to a wider audience.In one such video to promote his recently announced 20% cut in business rates, Burnham is sat with chancellor John Healey ranking pub snacks (he picked crisps as his top choice, while Healey went for pork scratchings). It’s a similar format to the “snack wars” videos made popular by LadBible, and has amassed five million views on X.Allow content provided by a third party?This article includes content hosted on platform.x.com. We ask for your permission before anything is loaded, as the provider may be using cookies and other technologies. To view this content, click 'Allow and continue'.Allow and continueWhen asked if Burnham was “too blokey”, Turley told LBC Radio: “Definitely not, I’m very partial to pubs and football myself, so I enjoyed his video on bar snacks. I think he is very authentic. That’s who he is and I think people want to see a politician who is who they are.”She added: “Our communication has gone up substantially in terms of being authentic and reaching people.”Share
