When a stock reaches a certain price, some will worry that the buying pool becomes more limited, as retail investors may feel priced out. Often, when a stock hits $1,000 per share, that seems to be a psychological price level at which more shareholders start wondering whether a stock split is on the horizon. With the United Rentals (NYSE: URI) stock opening at $1,123.36 on Aug. 14, the world's largest equipment rental company seems like a candidate for a split.
This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia.
Continue » United Rentals recently posted strong results for its 2026 second-quarter earnings, raising its 2026 revenue forecast from $16.9 billion to $17.4 billion to $17.5 billion to $17.8 billion. The stock price is also performing well, climbing 42% thus far in 2026 and trading near its 52-week high of $1,179.18. The stock price has strong momentum, which could help propel it to set a new 52-week high.
And if that price keeps rising, it will have investors wondering even more about whether a stock split is on the table. Shareholders may worry that a stock won't attract new investors to push the price higher if it's at a certain level. In comparison, a management team may view a higher stock price as a sign of strength.
Even if the stock is over $1,000, United could argue that demand is still growing. By not completing a stock split, United saves time, money, and resources on legal fees and paperwork. But it also helps deter those who may be buying the stock solely because they believe it will receive more attention, with that increased attention creating a short-term profit opportunity.
A United Rental stock split is still possible before the end of the year. But if demand looks healthy and the stock price keeps climbing, there's little incentive for the management team to conduct one. Before you buy stock in United Rentals, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and United Rentals wasn't one of them.
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