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£4,000 for a teddy bear?! How cuddly toys became luxury items

£4,000 for a teddy bear?! How cuddly toys became luxury items

theguardian.com 31.08.2026 18:02 11 views
Designs by Louis Vuitton, suits by Savile Row: these are not your run-of-the-mill teddies. But who’s buying them?Name: Teddy bears.Age: 124 years old. Continue reading...

I just looked online, and you can pick up a teddy for a couple of quid. Get some sense, would you? I’m not talking about the flimsy bulk-produced abominations you let your kids play with.

I’m talking about quality teddies. First, these teddies don’t have eyes that will pop out and choke you. But in purely financial terms, the difference is about three and a half grand.

That’s what Louis Vuitton’s Doudou Vivienne XL retails for, anyway. Does it cook your dinner for you? No, but according to the Times, it has leather on the soles of its feet, so that’s something.

What a bizarre one-off this must be. Oh no, there is also the Louis Vuitton Collectible Damoflage, made from a fabric created by Pharrell Williams. But that one is admittedly slightly different.

Yes, because it costs nearly £1,000 more. Wait, is this some insane luxury trend I don’t know about? No, of course there are plenty of designer teddies that are much more affordable.

For example, there’s a Kaws bear that’s a snip at £844. Or if you’re really slumming it, you can pick up a giant Jellycat rabbit for the low, low price of £750. In fact, Hamleys toyshop is about to release a limited range of bears that have each been dressed by a Savile Row tailor.

Extract — continue reading at the source.

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