NEW DELHI/SAN FRANCISCO – U.S. e-commerce retailer Amazon will invest $3 billion to expand its India quick commerce business by 2030, two sources said, its biggest bet yet on a sector where rivals have raced ahead by popularizing deliveries within minutes. The instant deliveries sector, dubbed “quick commerce,” has become a rapidly growing force and reshaped how urban Indians shop for everything from milk and chocolates to iPhones and electronics, which were once only bought from retail stores or major e-commerce websites where deliveries took time. Walmart’s Flipkart and Amazon, which dominate India’s e-commerce space, are late entrants in quick commerce.
The $19 billion sector is set to more than double in size to $41 billion by 2030, according to Datum Intelligence.
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