Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1. Many of Apple’s biggest rivals, such as Samsung, Motorola and Google, have already come out with foldable smartphones. But Apple is not one to rush on new technologies.
The test of Apple’s ambition will be whether it can expand that niche into a meaningful new segment.” Compared with earlier generations, the iPhone 18 likely will cost more due partly to a global memory chip shortage. The iPhone 17's price ranges from $799 to $1,999 depending on the model. Earlier this year, Apple unveiled artificial intelligence advances, including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the company tries to catch up with rivals on AI.
The keynote address for Ternus at the tech giant’s headquarters in Cupertino, California, will set the tone for his vision of Apple's future, Chatterjee said. That is both a boon and a burden for him. Tim Cook’s perfected execution, scale, and monetization set a high bar, and Ternus must extend that run,” Chatterjee said.
That generation saw a new slimmed-down model that adopted the “Air” name that Apple already used for its sleekest iPads and Mac computers.
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