After a tumultuous week, which saw WordPress founder Matt Mullenweg ousted from his position as CEO of Automattic, WordPress.com’s parent company, by way of a board vote, the company has now issued a statement confirming that Mullenweg has returned to his position. The move seemingly came as a surprise to Mullenweg, who posted on Automattic’s Slack, accusing the board members of “conspiring” against him. Automattic confirmed Mullenweg’s removal to TechCrunch on Wednesday, saying that Mullenweg was “currently on leave” and that Automattic’s Chief Financial Officer, Mark Davies, would lead as interim CEO with “full confidence” of the board.
However, the board’s plan did not go smoothly. Seemingly declining to depart, Mullenweg booted other admins out of the company Slack and told employees everything had been worked out and that he was back in control of Automattic, multiple sources told TechCrunch. At one point, he also posted to Slack, “I’m a pirate now” and cursed, which is something Mullenweg famously did not do.
When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.” Mullenweg never provided any official comment about his return, but noted on X that this was likely the fifth time he’s faced a “coup.” Automattic also did not respond to repeated requests for comment on Friday, nor to reports we heard about board member Toni Schneider stepping down.
Schneider, a founding CEO of Automattic, now leads Bluesky. He did not return requests for comment at his personal email or via requests sent to Bluesky. We have since asked Automattic again about this and other changes to the board’s composition, which we’re hearing still may be in flux.
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