Meekah, best friend of children’s entertainment and education character Blippi, has teamed up with Dove on a new music video promoting body confidence. Moonbug Entertainment and the Dove Self-Esteem Project (DSEP) have partnered with Meekah for “My Body Is Amazing,” a music video celebrating movement, self-expression and the amazing things our bodies can do. Designed to protect body confidence from an early age, the music video encourages children to focus on everything their bodies help them experience, explore and enjoy, rather than how they look.
Premiering ahead of International Day of the Girl, the video builds on Moonbug and Dove’s partnership in 2024, when the two brands joined forces on a collection of Blippi episodes and music videos focused on body confidence and self-esteem, including the Blippi “Wonderful Talent Show” special. This time, the partnership brings Meekah’s signature energy, creativity and love of movement to a song all about celebrating the incredible ways our bodies help us experience and explore the world. We want kids to feel excited to move, try things, express themselves and, most importantly, have fun being exactly who they are.” Dove chief growth marketing officer Marcela Melero said, “For more than 20 years, the Dove Self-Esteem Project has been helping young people build body confidence and self-esteem.
And we know that work needs to start early. If we want to reach more children, we need to take body confidence education beyond the classroom and into the things they love to watch and listen to. Available in 25+ languages, including ASL, across 65+ distribution platforms, the franchise spans streaming, live experiences, products, music, publishing and gaming.
Extract — continue reading at the source.
