Brian Gordon has been named executive producer and head of live content at PGA Tour Studios, the latest sign of how the golf organization is focusing more intently on controlling more of its content. Gordon is tasked with leading editorial vision and creative execution across live programming produced by PGA Tour Studios. He will start on October 26, and report to Luis Goicouria, executive vice president and general manager of PGA Tour Studios.
His leadership will help us continue to evolve our live product and bring fans closer to our players and the competition.” Gordon brings more than three decades of experience in sports production, broadcasting and media to the PGA Tour. He most recently served as global head of programming and audience for Motorsport Network, overseeing a global team responsible for daily editorial, social and video content across the company’s digital and social platforms. In his new role he will oversee live production for more than 4,000 hours of PGA Tour Live on the ESPN App, PGA Tour Champions and the Korn Ferry Tour, as well as recent programming enhancements including Quiet Please and Betcast presented by DraftKings.
He will also lead a pursuit of innovation of the Tour’s live production strategy, which expanded in 2026 with PGA Tour Live coverage of The Sentry and FedExCup Playoffs across ESPN linear platforms. As the Tour further builds on these opportunities in 2027 and beyond, his knowledge and experience will be key in elevating broadcast quality and delivering a premier viewing experience for fans. Gordon will work withiRyan Holcomb, who was named senior vice president and head of original content last month, as PGA Tour Studios’ continues to expand live and original programming, “The PGA Tour showcases the most compelling competition in professional golf, and live production plays an important role in how fans experience it,” said Gordon, in a statement.
He also served as an executive producer of the NWSL’s first Prime Video docuseries, “For the Win: NWSL.” Other roles have been at the U.S. Olympic and Paralympic Committee, NBC Sports, Indianapolis Motor Speedway Productions and ABC Sports.
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