Builders slash prices on new homes as buyer traffic drops to 14-year low

Builders slash prices on new homes as buyer traffic drops to 14-year low Builders slash prices on new homes as buyer traffic drops to 14-year low Four in 10 builders are cutting prices to boost demand, even as they face rising construction costs Home builders are getting squeezed at both ends by a lack of demand from buyers and rising construction costs. More home builders are cutting prices on new houses even as their construction costs increase, as buyers flee the housing market. With buyer traffic to newly built homes at the lowest level since April 2012, excluding the onset of the pandemic, 43% of home builders are cutting prices in October.

The share of builders offering discounts is the highest since 2020, according to a monthly survey by the National Association of Home Builders released Monday. Copyright ©2026 MarketWatch, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Builders slash prices on new homes as buyer traffic drops to 14-year low ‘Seems like a conflict of interest, right?’ I have $4M in a 401(k) and an adviser wanted me to roll it over to an IRA for ‘better performance.’ What’s my move?

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