Makeup trends may cycle in and out with the seasons, but clean girl makeup has proven to be a timeless look with major cultural impact. The soft, approachable technique is all about enhancing your natural features. Think: fresh skin, groomed brows, and an overall effortless aura that makes you feel like your best self.
The clean girl makeup that first took over our feeds in 2021 isn’t the same as what we’re seeing now. It has evolved from a cookie-cutter, copy-and-paste routine, to something that embraces the features that make us unique. Plus, it also helps that this type of makeup is extremely adaptable, so you can wear it from work to brunch and even for special occasions.
If you’ve been a fan of clean girl makeup for years, you’re going to love the new-and-improved version that has the potential to become your signature look for years to come. Keep reading to learn the defining characteristics of clean girl makeup 2.0, along with tips from makeup artists on how to customize it to enhance your features. The original clean girl makeup that gained popularity in 2021 and 2022 was simple, yes, but also extremely uniform and aesthetic-centered.
The look was all about looking effortlessly perfect: No blemishes, an angelic glow, and not a hair out of place. People were obsessed with this new idea of perfection and adopted the trend so quickly that everyone started to look the same. At its peak, I couldn’t walk down a New York City street without seeing—no exaggeration—15 girls with the same luminous skin, brushed-up brows, glossy lips, and slicked-back hair.
It was almost like living in some sort of beauty matrix. Thankfully, today’s version of clean girl makeup invites individuality into the equation. And honestly, we’re so here for it.
With this in mind, use the following clean girl makeup tips as a loose framework. You don’t have to follow these verbatim to achieve the polished look. Let your personality shine and embrace your inner clean girl—whatever that may look like for you.
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