sözaltı news Sport
Sport
EN AZ
Cricket Australia takes $20m revenue hit from two-day Ashes Tests with more losses ahead

Cricket Australia takes $20m revenue hit from two-day Ashes Tests with more losses ahead

theguardian.com 28.10.2026 05:29 6 views
Governing body reports $82m surplus for the 2025-26 seasonCA projects two years of deficits with less interest in upcoming toursThe financial blow struck to Cricket Australia due to the pair of two-day Ashes Tests last s

The financial blow struck to Cricket Australia due to the pair of two-day Ashes Tests last summer amounted to $20m, hurting the sport’s bottom line as it prepares for multiple years of losses. The governing body reported a $82m surplus in 2025-26 supercharged by strong broadcast interest, ticket sales and commercial revenue associated with the men’s Ashes, the traditional peak in the four-year cycle adopted by Cricket Australia. More sobering is the outlook, however, with two years of deficits projected.

The anticipated sale of parts of BBL franchises have not been factored in to those calculations. CA’s outgoing chair Mike Baird joked to his replacement, former Test batter David Boon, during Wednesday’s AGM that he needs to ensure future matches go the full five days. The Perth fixture, which also did not reach day three, left an even deeper hole.

Chief executive Todd Greenberg said the combined shortfall was worth “give or take $20m” and it was a “significant” blow, though the organisation still managed to meet its financial targets. Cricket Australia is warning of at least two years of financial losses, however, reflecting the lower level of interest in the tour by New Zealand this summer, and Pakistan and Sri Lanka the next, and one of its priorities in coming years will be “cost minimisation”. That partly explains the pursuit of private investment into BBL franchises, which is set to proceed initially with the Melbourne Renegades despite opposition from New South Wales officials and no deal secured yet with the player association.

Extract — continue reading at the source.

Read full story