Disney+ has made what it claims is one of the “most significant’ content arrangements with broadcasters around the world to bring local content to its platform, striking a landmark deal with U.K. network Channel 4. The first-of-its-kind deal will see the Channel 4 service launch on Disney+ in the U.K. and Ireland in early 2027, with multiple Channel 4 shows made available on-demand each year on Disney+ at the same time as their release via Channel 4. These shows include the drama “Maya” featuring Bella Ramsey, comedy “Stepping Up” featuring Denise Welch and reality format “Celebrity SAS: Who Dares Wins,” alongside – Channel 4’s main TV channel and additional on-demand content.
The deal is one of around ten similar content deals that Disney has signed with international broadcasters, since it broke new ground last year following a deal with Brit streamer ITVX to share select content. That groundbreaking deal came just weeks after Netflix unveiled a landmark agreement in France to give its subscribers access to TF1 channels via the streamer. News of the collaboration with Channel 4 was described as “one of the most significant that Disney+ has agreed globally to bring high-quality, local content to customers in markets around the world,” according to Disney, something it said would enhance “Channel 4’s reach” and bring “more choice to Disney+ customers.” As per the deal, Disney+ customers will be able to watch Channel 4’s linear HD channel, plus hundreds of hours of its scripted and unscripted content through its on-demand catalogue, for no additional cost.
The on-demand offering will feature a range of Channel 4 shows available day and dat’ on Disney+ – with Disney+ customers gaining access to multiple new Channel 4 shows each year as part of their existing subscription. Channel 4 will be available via a Channel 4-branded section. This exciting step shows how collaboration between broadcasters and streamers can create more choice and value for audiences.” Added Adam Smith, chairman direct-to-consumer, Disney Entertainment: “Local broadcaster partnerships are very important as we build our content libraries and serve fans around the world.
Channel 4 has created shows with strong appeal to audiences in the UK and Ireland, and we’re excited to bring some of those favorites to Disney+. This agreement is the latest example of our global strategy, pairing high-quality local programming and cultural relevance with a complementary audience and more personalized streaming experience on Disney+.”
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