Don Lemon, who has flourished in recent months on YouTube and other digital venues, is eyeing a return to TV — sort of. The digital entrepreneur and former CNN anchor will launch The Don Lemon Channel, a free, ad-supported streaming outlet that will be made available across streaming and linear platforms. Lemon is launching the venue in partnership with Swerve TV, an operator and distributor of so-called FAST channels.
So, we are giving them more. More hours, more voices, and now a channel on their televisions. That is what America is demanding.
We go where the audience is.” The Don Lemon Channel is slated to include twice-daily live programs, daily news drops, archival shows and partner programming from other independent voices such as The Monique Pressley Show, Josh the Progressive, Michael Fanone and Dr. Once a steady late-evening presence on CNN, Lemon has transformed himself into one of the most recognizable examples of a wave of “creator media” upstarts, or media properties led by independent journalists and pundits. Swerve TV also operates and distributes Swerve Combat and Swerve Women’s Sports.
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