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Donald Trump’s Approval Rating Flips With Rural Voters Before Midterms

Donald Trump’s Approval Rating Flips With Rural Voters Before Midterms

newsweek.com 23.10.2026 11:28 4 views
Republicans face new pressure in Iowa, Kansas and Alaska as shifting heartland sentiment reshapes key Senate contests.

President Donald Trump’s approval rating among rural voters in the likely electorate reached 50 percent in an Echelon Insights poll conducted October 15 to 19, putting him one point above water after a steep September decline. Trump’s rural net approval rating (those who approve minus those who disapprove within this subgroup) fell seven points in Echelon Insights surveys published between June and July before partially bouncing back in August, although smaller demographic samples are less precise than the overall electorate surveyed. The broader electorate Echelon polled remains unfavorable to Trump, with 39 percent approving and 60 percent disapproving in the latest poll, while Democrats lead the generic congressional ballot by five points.

A stronger rural mood in states with competitive midterm races such as Iowa, Kansas and Alaska may help Republican campaigns across the heartland, but voters can approve of the president without supporting his party’s local nominee. It comes as Trump rallied Republican voters in Sioux City, Iowa, on Thursday, urging them to back GOP candidates in the November 3 midterms as part of his campaign tour around the country to try to give a boost to Republicans in tight races. At the Sioux City rally, Trump urged supporters gathered at an airport hangar to “pretend I’m on the ballot, because if you get out, we’re going to win big.” Midterm elections historically punish the president’s party, leaving Republicans vulnerable as they defend their congressional majorities, and raising the stakes in agricultural states where household budgets, fuel bills and farm income can outweigh national loyalties.

Trump’s rural recovery coincides with an Emerson College Polling survey, which put Republican Ashley Hinson two points ahead in Iowa’s Senate race, while an earlier Marist Poll gave Democrat Josh Turek an eight-point advantage. Iowa’s economy was the leading concern for 42 percent of voters in Emerson’s October survey. Hinson has criticized the administration over the Iran war and its approach to beef tariffs, saying Iowans “shouldn’t have to foot the bill at the pump or the checkout line” while farmers and ranchers face higher costs.

Her approach seeks to retain the president’s supporters while showing independence on issues affecting rural livelihoods. Republicans are also fighting unexpectedly close Senate contests in Kansas and Alaska, widening the number of rural states where the party cannot take its traditional advantage for granted. Kansas has not elected a Democratic senator since 1932, yet Republican Roger Marshall is locked in a competitive race with Democrat Adam Hamilton.

Alaska has emerged as another Republican pressure point, with Mary Peltola challenging Senator Dan Sullivan amid widespread concern about fuel, utility and grocery bills. Current polling averages put Democrats narrowly ahead in both states, although individual surveys remain close and their estimates vary. The Echelon series shows Trump beginning the summer in June with 51 percent approval and 48 percent disapproval among rural voters, a net rating of plus three.

July reversed that balance, with 47 percent approving and 51 percent disapproving. August brought a narrower deficit of 49 percent to 50 percent before September produced the weakest result in the sequence: 40 percent approval against 59 percent disapproval. October’s 50-to-49 reading therefore represents a 20-point improvement in net approval in one month.

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