Automotive enthusiast-centric interactive streaming platform Driven has unveiled its initial original programming slate beginning with “Art of Speed” starring renowned engine builder Tom Nelson. First announced last December, Driven comes from car-enthusiast co-founders including longtime producer Michael George, “Top Gear USA” host Tanner Foust and “Gran Turismo” actor Emelia Hartford. Additional original series include programs starring automotive talent like Hartford (“Gran Turismo”), Foust (“Top Gear USA”), Ben Collins (“Top Gear”), Ant Anstead (“Wheeler Dealers”), Jenson Button (Formula 1 World Champion), Tom Nelson (renowned car builder), Antron Brown (award-winning drag racer) and more.
Per Driven, this starting lineup will “anchor a library of content from established and emerging creators, and complement conversations in dedicated communities where enthusiasts can connect, discuss their interests, share projects, and exchange knowledge.” Driven unveiled its original series lineup ahead of its upfront presentation to advertisers, which is scheduled for Nov. 3 at SEMA in Las Vegas. According to the company, the platform’s initial beta program has brought in more than 15,000 users over the last few months and “helped shape the platform’s technology, features and community experience, with members continuing to influence its development.” The ad-supported, subscription-free platform is available on iOS, Android, web, Apple TV, Google TV, and Amazon Fire TV, with additional connected-TV platforms planned. These four originals deliver that – without fabricated timelines, fake ticking clocks, or manufactured drama.
The ambition, setbacks, and breakthroughs are real. Driven is giving those stories a home, and look forward to sharing them with our audience.” Additional series premiering exclusively on Driven in early 2027 will include “Pikes Peak” (starring Tanner Foust, Jenson Button and Ant Anstead), “Queen of the Mountain” (starring Emelia Hartford) and “Go or Go Home” (starring NHRA champion Antron Brown). Descriptions for each series, provided by Driven, can be found below.
Created and Directed by Michael George. Produced by Emelia Hartford. Executive Produced by Michael George, Matt Swanson and Tom Lofthouse.
The man behind the most powerful street cars on earth, and the over five years it took to build them. Tom Nelson left street racing to build a company around what he understood better than anyone: horsepower. Nelson Racing Engines became the place you go when 1,000 horsepower is the starting point, and the cars that roll out of his Chatsworth shop have gone on to Hollywood, to magazine covers and to the kind of owners who want something nobody else has.
Art of Speed was shot over five years inside that shop. Each episode follows one build from a bare block to the first time its owner turns the key, including Maximus, the twin-turbo Charger built for Furious 7, and F-Bomb, David Freiburger’s 1,500-horsepower Camaro. The engines are the easy part.
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