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Elf Beauty CEO on Gen Alpha, Record Sales and Cracking the US

Elf Beauty CEO on Gen Alpha, Record Sales and Cracking the US

vogue.com 06.11.2026 06:30 16 views
After cracking the US with a clear value proposition that seduced Gen Z, CEO Tarang Amin is looking to spread Elf’s retail footprint further afield. His next bets? Gen Alpha, haircare, and a global partner network.