The Vision, the Marvel super-hero, must tackle two important missions on Sunday. Not only does the character have a new streaming series on Disney+ that needs promotion, but he’s been tapped by Disney sibling ESPN to lend some pizzazz to Sunday’s telecast of ElClásico, the fierce soccer match-up between Barcelona and Real Madrid, which is being broadcast on ABC for the first time. In a bid to get more people interested in the event, ESPN and Marvel Studios devised an intriguing collaboration that will include a 30-second promo voiced by Paul Bettany, the actor who has long played Vision in various Marvel films.
A Q&A with the actor focused on soccer, has been distributed across ESPN’s FC social platforms, and a “motion poster” dropped on ESPN FC’s Instagram and TikTok Stories, as well as ESPN Deportes’ Instagram Story. During pre-game coverage Sunday, a custom promo is scheduled to air in both ESPN’s English-language and Spanish-language coverage. ESPN FC’s X and Facebook accounts will share that vignette ahead of the match.
Other parts of the Disney empire were also tapped. The event’s broadcast television debut in the U.S. starts 4 p.m. eastern on Sunday, October 2. Soccer greats including Lamine Yamal, Pedri, Kylian Mbappé, Jude Bellingham and Vinícius Júnior are expected to play.
The telecast will also be available on ESPN+, ESPN Deportes and the ESPN App.
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