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Farmers to tourists: Gifu’s rural festivals court new crowds to survive

Farmers to tourists: Gifu’s rural festivals court new crowds to survive

japantimes.co.jp 24.10.2026 01:05 2 views
With aging populations, the region's once-famous festivals find themselves relying on outside help to keep homegrown traditions going.

And if there’s one thing that traditional Japanese festivals require, it’s scores of young people — a resource sorely in decline in the Japanese countryside. It’s becoming incredibly difficult to pass on our traditions to the next generation.”

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