Tech
EN AZ
Google admits AI search makes less money, but it's fixing that with more ads

Google admits AI search makes less money, but it's fixing that with more ads

arstechnica.com 29.10.2026 17:24 9 views
Google's negative cash flow balloons to -$9.06 billion, and stock price tumbles following Q3 earnings.

Google parent Alphabet reported its Q3 financial results on Wednesday afternoon, showing a healthy rise in revenue for the months of July to September. But the company’s stock price has taken a beating, marking one of the largest post-earnings drops in its history. It comes down to several troubling aspects of the new report, including an admission by the company that AI search isn’t earning as much as organic search, and despite that, Google expects to spend even more on AI next year.

The company took in almost $128 billion in Q3 2026, earning more than $26 billion in net income. These may sound like good numbers, but financial markets are not impressed. While revenue is up 25 percent versus last year, net income is almost $9 billion lower.

As of press time, the stock price is down almost 12 percent, and it was down about 13 percent earlier in the day. While revenue was up 25 percent year-over-year, analysts expected more. Google reported earnings per share of $2.12, but the consensus projection ahead of Wednesday was $3.02.

Google’s Cloud products actually beat expectations, crossing $30 billion in revenue. That’s about a billion more than analyst guesses. Google is still making a huge amount of money, but there are several troubling trends emerging.

The last few years at the company have been all about AI, with generative technology appearing in products from Gmail to Android. Most notably, Google is shifting to an AI search platform powered by Gemini models. During the earnings call, Chief Business Officer Philipp Schindler discussed the company’s search volume.

This is one of the key metrics by which Google tracks its own performance. In the last quarter, Google saw search grow by 12 percent versus last year. Good for the company, right?

Extract — continue reading at the source.

Read full story