In a bid to bring public attention to the global climate crisis, a group of filmmakers have taken an unusual approach; recruiting OnlyFans stars. This year alone has seen countries around the world gripped by devastating wildfires amid extreme temperatures of 40C and above. But environmental campaigners face an increasingly difficult question; how do you make people pay attention to the climate crisis if traditional messaging is no longer cutting through?
For director Megan Prescott and writers Jessica Riches and Bree Essrig, the answer is unorthodox but simple — make learning about climate change sexy. Released by the non-profit Yellow Dot Studios — owned by Adam McKay, creator of The Big Short and Don’t Look Up, their project Headline Newds pays top-ranking OnlyFans stars to don lingerie while explaining the climate crisis through innuendos. Prescott, who also stars in the series’ pilot episode, describes the move as a response to general apathy around the environment: “People don’t want to be lectured or be bored listening to climate science.
Unsafe Words, another episode, sees Essrig clad in thigh-high leather boots as she explains the American government’s lack of climate action. Riches, the writer behind the project, believes that far from mere titillation, sex can not only sell but inform. We had so many people approach us to be a part of this project.” As Headline Newds prepares for the release of its second series next month, set to include adult film star Lily Phillips, Riches is optimistic about its impact.
Citing the project’s high engagement figures, she told The Independent: “You don’t usually get to reinvent the wheel when it comes to comms efforts that have been going on for decades, but this does.
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