Paul, Minnesota, Kelly Rand’s twin teenage sons are going through constant growth spurts, forcing their family to buy replacement hockey equipment almost constantly. The financial strain is obvious: a goaltender's helmet that ran $400 in 2022 now sells for $1,000, while a chest protector purchased a year ago for $465 currently costs $900. For a sport where families already face mounting costs for ice time, gear, travel, and coaching, the recent 50% tariffs imposed by President Donald Trump's administration on Canadian goods present an unwelcome added burden, threatening to push prices even higher.
"If a kid on the ice breaks a stick, every other parent is looking at that mom or dad going, ‘Ahhh oh, no!’" Rand said. How many $400 sticks can you afford in one season?" Hockey sticks and skates feature among more than 550 items hit by the White House tariffs. According to John Merola, e-commerce director at B&R Sports, custom goalie gear and specialized skates made in Canada by companies such as True Hockey fall directly under these trade rules.
Merola noted that standard sticks now average $200, with top-tier models reaching up to $400. He added that major brands including Bauer, CCM, and True continue to manufacture a significant portion of their custom lines in Canada. "This not a minor blip by by any means," Sports & Fitness Industry Association CEO Todd Smith said.
"Even if manufacturers have moved over the last several years from Canada to other countries, there’s still healthy amount being manufactured in Canada and, yeah, this 50% tariff is a big deal." When Rand’s family bought a complete custom goalie package a few years ago, the setup cost $3,300. Historical data from HockeySkates DB shows that skate prices, which ranged between $80 and $900 in 2016, now span from $200 up to $1,230. Widespread inflation and tariffs applied to other trading partners have driven up gear costs in recent years.
A sales report from the Sports & Fitness Industry Association indicates that US spending on hockey equipment surged 45.4% from 2020 to 2025, rising from $228.9 million to $332.9 million alongside rising participation. International Trade Commission, which combines ice and field hockey products, shows Canadian imports made up approximately 8.5% of total equipment imports last year. That puts Canada fourth behind China (52.7%), Vietnam (13.2%), and Thailand (9.5%).
Of the 2.1 million sticks imported last year, over 1.5 million (74.1%) came from China and 268,000 (12.8%) from Mexico, compared with 18,909 (0.9%) from Canada. Chris Douglas, an economics professor at the University of Michigan-Flint, considers an immediate 50% jump in stick prices across the board unlikely given Canada's small market share, but he cautions that price pressure could build if demand shifts. "Maybe that causes the price of hockey sticks to rise somewhat — maybe by $50 or something like that," Douglas said.
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