WASHINGTON — Latino voters, whose swing to the right aided President Trump’s election in 2024, helped Democrats reclaim both chambers of Congress on Tuesday in a stunning reversal of support for Republicans. The shift, which transpired nationwide but was especially pronounced in Texas, is seen as a rebuke of the president and his party by a group of Americans who have watched as their families and neighbors were detained by immigration agents while their cost of living shot up. UnidosUS on Wednesday released findings from a poll, conducted by the Los Angeles-based analytics firm BSP Research, of more than 3,000 Latinos who voted in the midterm elections.
The findings showed many Latinos are independent, swing voters — 17% of 2024 Trump voters supported Democratic House candidates in this election. Gary Segura, president of BSP Research, said on a call Wednesday with Murguía and reporters that Latino voters returned this election to historic patterns, with about two-thirds voting for Democrats and one-third voting Republican. In 2024, Trump won more than 40% of Latino votes, many motivated by his promises to reduce prices.
This year, cost of living and inflation are by far Latino voters’ top concerns, the poll found, with more than half citing food and grocery costs as particular burdens and saying they have no money left over each month or struggle to pay bills. Immigration was also a factor, with 90% of Latino voters supporting a balanced immigration system and a quarter of them naming ICE and immigration reform as among their top three issues, following cost of living. GOP strategist Giancarlo Sopo said right-wing echo chambers didn’t understand that when Latinos hear “criminal illegals” they picture gang members or people who evaded Border Patrol.
James Talarico’s victory against Republican Atty. Ken Paxton marks the first time a Democrat has won a Senate seat in Texas since 1988. NBC exit polling shows that 61% of Latino men, with whom Trump had made particular inroads, voted for Talarico.
Among those casting his ballot was Ronaldo Salgado, the son of Lorenzo Salgado Araujo, who was killed by Immigration and Customs Enforcement agents in Houston. He told MSNOW on Monday that he had placed his “I Voted” sticker on a memorial dedicated to his father. Monica De La Cruz by more than 20 percentage points.
De La Cruz was among the battleground Republicans to warn the White House that ICE should focus on criminals and not law-abiding people. Latino voters told the BSP Research pollsters that both parties, but especially Democrats, reached out to them more in this election cycle than in the past. Even in districts where Democrats did not prevail, Latino votes made some races tight.
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