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I put myself in the prime minister’s shoes – and learned some uncomfortable lessons | Zoe Williams

I put myself in the prime minister’s shoes – and learned some uncomfortable lessons | Zoe Williams

theguardian.com 21.08.2026 09:00 19 views
On the political survival game everyone in Westminster’s playing, I discovered an unnerving reflection of our country’s atmosphere of mistrustNo 10: Full Confidence is the game all the lobby journalists and backbenchers

No 10: Full Confidence is the game all the lobby journalists and backbenchers are playing on their phones. Westminster hasn’t been so united by an app since the early 2010s, when everyone was trying to figure out what David Cameron saw in Angry Birds. The game is quite engrossing: you are the prime minister, taking office, and your name is Yusuf Dunmore.

Popularity starts high in all the important areas – cabinet, backbenchers, the media, the public. But from there, every decision you are called upon to make, from nominating a chancellor to your answers at PMQs, confronts you with an invidious choice between one crisis and another. I was ready to resign in my third week – still technically the honeymoon period.

The bad faith was all too overwhelming: an opposition that howled blue murder over things it didn’t even disagree with; a press that misconstrued for fun; a public with the aggregated emotional stability of a three-year-old who hadn’t had a nap. Marshalling all that while maintaining your own probity, when you had only intended to be 15% honest in the first place, seemed like more than any decent person could stand. None of this is to cast any shade on the game itself, which is very fun.

It’s always a useful corrective to put yourself in a prime minister’s shoes. Ten years ago, Peter Bull, a psychologist at York University, analysed the ways in which politicians avoid giving direct answers, and submitted that, at the time, Theresa May was our most evasive prime minister yet – in one interview, she answered a question straight only 14% of the time. Prime ministers have to protect their positive face (avoid making themselves look bad) at the same time as their negative face (avoid committing to anything, so they keep their freedom of action).

The smart move in the immediate term is to say nothing of substance at all, but in the long term, that fosters an almost nihilistic alienation in the electorate. If you can’t trust someone to communicate something when they speak, what can you trust them with? It’s only when you consider things from the politician’s perspective that you recognise we’re in a dynamic system of mutual distrust that spores and intensifies from one prime minister to the next: they’re evasive because they don’t trust our reactions; we lose trust because we can’t believe or make sense of their words.

They then become ever more evasive, or alternatively, start to commit themselves wildly – to opinions, policies, values – in a bid for electoral popularity, which they then renege on. It’s obvious, looking back, that May was simply the most evasive PM so far; you would definitely go to her for a straight answer before you’d go to Boris Johnson. Keir Starmer’s defenders always liked to point out, when his approval ratings tanked, that this wasn’t personal; this was politics – in the years since Brexit, every prime minister has faced severe unpopularity scores.

Extract — continue reading at the source.

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