More: Erik Barmack on AI; Banijay’s secret, Amazon MGM’s new action breed and the Holy Grail search for original crime When the going gets tough, the tough get going to places like Iberseries & Platino Industria. Its 6th edition, also a pre-Mipcom warm-up, ran over Sept.29-Oct. 2 at Madrid’s Matadero, its rehabilitated orange-red brick former slaughterhouse. That setting seems appropriate.
There’s little evidence that Ampere Analysis’ maxim, coined a couple of years ago – a contracting sector chasing a 75% of peak TV business – has not changed. Some parts of the TV business have hardly altered at all, such as its dependence on great writing, Steve Matthews, Banijay head of scripted, creative, said at an Iberseries company Spotlight. Yet most companies, from Super Indies and network giants to small former auteur producers are pushing into AI, if only for backroom operations, and microdramas to push back against spiralling costs and diminishing revenues, sustaining cash-flow and not losing out on new growth opportunities.
That in turn is driving new mindsets. Making microdramas has made Argentinean producer Lorena Quevedo think of how long certain proceses take in cinema and series. Iberseries & Platino Industria is organized by rights collection society EGEDA and Foundation Secuoya, in collaboration with producers’ assn.
Fipca and sponsorship from Madrid Film Office and Film Madrid Region. The big star at Iberseries, or nearby at least in another part of Madrid, was the 90 year-old New Yorker. Starring an ensemble cast of Marton Csokas, Jemima Kirke Jakob Oftebro, Peter Vives and Alexi Wasser, the provisionally entitled Woody Allen Fall Project rolls Oct. 5 with WestEnd Films handling world sales.
Small and debonair, Allen didn’t reveal so much about his upcoming film at an Oct. 1 press conference – he rarely does – though he teased it was a “comedy with romance, intrigue and infidelity.” He also said that Madrid – elegant and beautiful – was perfect for the “diplomatic atmosphere” he wanted for the film. The jury is out how the film will go. That doesn’t mean that it will, but I’ll do my best,” he said.
Allen has however made pointed use of seeming postcard settings before, as in “Vicky Cristina Barcelona,” one of his most successful international shoots. In one of the biggest news announcements at Iberseries, Mubi acquired global on drama series “La Mesías,” created by Javier Calvo and Javier Ambrossi and sold by Movistar Plus International, which is to TV is what “La Bola Negra” is to cinema. In another, and a coup for HBO Max unveiled development on an enticing new crime series, to be exec produced by Los Javis at their Madrid manner Suma Content.
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