Millions of viewers are saying “I do” to Season 20 of “Married at First Sight.” The Kinetic Content relationship reality series, which moved to Peacock during Season 19 after 15 seasons on Lifetime, underwent a few changes this year. The finale and reunion dropped on Peacock on Thursday, revealing that all but two couples chose to break up on decision day. While Mecca Amen and BelléJolie Force said yes, they revealed at the reunion they ended their marriage shortly after.
Cameron Mitchell and Michelle Le stayed together and, at the reunion, were still happily married. Unfortunately, all others split, and most are not on good terms. Since the Season 20 premiere on July 12 — purposefully scheduled after the conclusion of Peacock’s culturally dominant “Love Island USA” — “Married at First Sight” has amassed over 1.8 billion minutes viewed, per Peacock.
It’s ranked as the No. 4 highest-reaching original reality season on the app, with total streaming up +153% from Season 19. Although the show aired on Peacock for Season 19, the 20th season is the first fully produced for Peacock, and it seems that the changes made really worked as it became a Top 3 reality title on streaming for five consecutive weeks, according to Nielsen. Normally, if we acquired a show like this, I would try to watch every single episode.
It just is impossible with this one. So I watched about 40 episodes, and it became very clear to me that there were some things that we could do to make it work better for a Peacock audience, make it a more fun, more exciting show, and just kind of revitalize it without losing what made it special and magical in the first place. It falls into two buckets for me.
One of which is we wanted to elevate production value across the board, and that starts right with the weddings. To me, it’s a fantasy for the viewer. That was really important to help the viewer immerse themselves in the fantasy by making the weddings even more beautiful.
Then, we wanted to make the cast a more aspirational cast. Traditionally, the most important thing for the cast is authenticity. But you can be authentic and aspirational.
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