If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Marc Jacobs is going cinematic this fall. For its Fall 2026 campaign, the fashion house enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an accidental handbag mix-up into a chase across New York City.
Playwright and actor Jeremy O. Harris also makes a cameo. The project is the latest installment of “Question Marc,” Jacobs’ ongoing storytelling series designed to blur the lines between fashion and entertainment.
It follows April’s “The Scene,” a Manhattan-set short written by and starring Rachel Sennott. The mistake sends the two actresses on intersecting journeys through New York as they rifle through the bags and begin piecing together imagined versions of their respective owners. Other than lipstick and candy.
There’s nothing that my phone can’t handle, but I do it anyway out of habit and ritual.” Her usual inventory includes a notebook, plenty of pens, a calendar book, lipstick, a book, hand cream, keys, a “massive wallet” and candy. That consistency doesn’t extend to Jessa’s wardrobe. Asked whether she ever took style inspiration from her “Girls” character — whose bohemian, vintage-heavy looks became one of the show’s sartorial signatures — Kirke is unequivocal.
Kirke recalls being in Paris around 2014 for a Chanel fall show. The people whose table it was caught us I guess and we got in a fight. One of them got dirty and came at me with a broken bottle.
Additional installments of “The Swap” are expected to roll out across Marc Jacobs’ social channels throughout the fall, with the Fall 2026 collection available to shop online now.
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