Jewelry sales are heating up as Gen Z seeks out ‘little treats’ and the ultra-rich go for chunky gold Jewelry sales are heating up as Gen Z seeks out ‘little treats’ and the ultra-rich go for chunky gold A Kohl’s executive recently said fine jewelry ‘just seems to be something that continues to trend incredibly well with our customers’ One jewelry expert noted that current hot styles include “big gold pieces, chunky chains, big colored gemstone pieces and cocktail rings.” /iStock Jewelry sales have offered a glimmer of hope for retailers this year, as wealthier shoppers spend like inflation doesn’t exist. On recent earnings calls, executives at department-store chains like Macy’s and Kohl’s have cited jewelry as a strength. Management at mall operator Simon Property Group said that jewelry was among the categories it was most excited about.
Some analysts say so-called “quiet luxury” — the understated but expensive styles found on TV shows like “Succession” — is on its way out, as shoppers turn to more ostentatious pieces. Copyright ©2026 MarketWatch, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Morgan Stanley joins Goldman Sachs in 11th-hour switch to predict a Fed hike ‘There might be a silver lining’: My friend’s wife died at 60 after a high-earning career.
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