Every performance begins as a solo, but when one of the established artists hears something special, they can grab a microphone and join in, transforming the performance into a duet. The format launches on SBS6 in the Netherlands on Nov. 7. Ten contestants enter a skyscraper where they must choose between two elevators, each representing a possible answer to 10 questions.
Choose correctly and you go up; choose the wrong one and you’re out. Before the doors close, contestants may work together and share what they know – or deliberately send a rival into the wrong elevator – turning every question into a battle of knowledge, strategy and trust. Waiting at the top is a life-changing jackpot, to share with whoever makes it there.
Talpa Studios continues to expand its global footprint, with 26 formats active across 34 countries, and Sebastian van Barneveld, Talpa Studios’ director of global distribution, underscores the role that partnerships play in that growth, alongside the company’s investment in original IP. Shows developed through partnerships now account for more than 40% of Talpa Studios’ catalog. Collaboration and flexibility are key to making them travel,” he said.
The format has since secured commissions in French Canada and Finland. Signal.Stream, a strategic partner for Talpa Studios, focused on creating formats for the streaming generation, has developed several other titles that are gaining traction in the market. Talpa Studios’ established brands continue to build momentum around the world.
Meanwhile, “The Winner Takes It All” secured its first international sale to France Télévisions and a recommission in the Netherlands. Daily reality competition “The Alliance,” nominated for the Netherlands’ most prestigious television audience award, launched on Prime Video in India with a celebrity adaptation, and the streaming giant has confirmed a second season. De Mol is a reality TV legend, who previously led Endemol and Talpa Media, the creators of such iconic brands as “Big Brother,” “Deal or No Deal,” “Fear Factor” and “The Voice.” Talpa Studios, formed in September 2023, is led by CEO Maarten Meijs.
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