The Madrid Audiovisual Cluster (MAC), an economic interest group comprising close to 100 Madrid-based companies, has put together a two-day industry networking and peer-learning program at the Iberseries & Platino confab, taking place over Sept. 29 – Oct. 2 in the Spanish capital. AI takes center stage again but the program will attempt to delve deeper into the hot-button topic this year, presenting eight industry case studies examining innovation across the audiovisual value chain. AI should be used as a tool, not as an end in itself.” Under the banner Innovation ‘Case Studies in the Audiovisual Industry: New Business Models, AI and Emerging Technologies,’ the eight case studies will illustrate how companies are applying technology to address practical challenges across the industry.
Running from 12:00 noon to 2:00 p.m. on Sept. 29, the workshop will feature eight case-study presentations, with approximately 12 minutes allocated to each. The next day, Sept. 30, takes in a conversation between producer Rosa Bosch and Tanja Meissner, Director of Berlinale Pro, which encompasses major industry platforms including the European Film Market, Co-Production Market, Berlinale Talents and World Cinema Fund. 1. PLIA: Applying PLIA Technology to Script Breakdown, Pre-Production Planning and Production Tracking on “Playback” PLIA, an AI-powered production platform for film and audiovisual projects, has developed an integrated production-management solution designed to bring the information generated across the creative and production process into a single platform.
The company will present its application on the feature film “Playback,” covering script breakdown, pre-production planning and production tracking. The platform brings together scripts, notes, budgets, location photography and production breakdowns, with the aim of streamlining information management across the production workflow. 2. TBS (Telefónica Broadcast Services) Tech Brand Stories: From the Physical Studio to the Virtual Production Environment: Virtual Production, AR, Motion Graphics and AI TBS – Tech Brand Stories, formerly Telefónica Broadcast Services, is the Telefónica Group’s creative production company and audiovisual agency.
The company operates across live production, broadcast services, branded content and entertainment, combining creative and technical capabilities. Its team of more than 450 professionals works across major sporting and live events as well as non-fiction, entertainment, documentary and current-affairs programming. The case study will examine the convergence of virtual production, augmented reality, motion graphics and AI, and how these technologies are being integrated into contemporary production environments.
Alberto Gonzalo — Graphics SupervisorLuis Miguel Boedo — Technical Coordinator 3. Hark Media – Go Global: When AI Learns to Move Us: Hybrid Dubbing for Global Distribution Go Global specializes in localization for the entertainment industry, providing translation, subtitling, dubbing and voice-over services to streaming platforms and production companies. The company will look at the emerging role of AI in dubbing and how hybrid workflows combining technology and human expertise could support the localization of content for international markets. 4.
Xpost Studios – Secuoya Content Group: Innovation in VFX and Post-Production Workflows Xpost Studios, part of Secuoya Content Group, is a Madrid-based post-production and VFX facility operating from Madrid Content City. Its infrastructure includes facilities for editing, color grading, sound post-production, VFX and digital workflows. The session will focus on the application of new technologies to VFX and post-production workflows, examining how innovation is changing the way content is processed and delivered.
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