There is apparently such a thing as too much makeup in MAGA America, although nobody seems entirely sure where the limit lies. That's surprising for a political movement whose most recognizable women sometimes look as if they have been assembled by the same cast of makeup artists and plastic surgeons. Somewhere beneath the contouring there are individual faces.
Above it, though, the distinctions become considerably harder to make. Katie Zacharia, President Donald Trump's new White House press secretary, has somehow crossed an invisible line. Following Zacharia's 14-minute debut briefing on Tuesday, conservative commentator Megyn Kelly criticized her heavy makeup, long curls and revealing neckline, suggesting she needed to present herself more professionally.
"You're not there to turn anybody on. You're there to look like a professional," Kelly said. One might reasonably wonder how this political culture has suddenly developed such delicate sensibilities about excessive glamour.
The MAGA face could almost have its own dictionary entry. Definition: enormous hair, an improbably smooth forehead, dramatically full lips and a tan. Somewhere between a former Miss Universe contestant and a woman who has just sold a particularly expensive condominium.
Consider Kimberly Guilfoyle, whose tenure as ambassador to Greece ended this week. Her public appearance has long suggested that the diplomatic corps might benefit from a formal partnership with Miss USA. With heavily contoured cheekbones, dramatically lined eyes, glossy lips and a wardrobe of plunging necklines and figure-hugging gowns, she has cultivated an aesthetic that almost screams MAGA.
Her appearance was evidently no obstacle to her appointment. If anything, she fit the role. Kristi Noem offers another interpretation of the same look.
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