Sir Paul McCartney and Ringo Starr have backed plans for a major new Beatles visitor attraction in Liverpool. The development will see The Beatles Story move from Albert Dock to the former St John's Market site, alongside a new Yellow Submarine experience at St John's Beacon. McCartney said he "can't wait" for people to be able to "step into our story", while Starr said: "Liverpool was, and still is, Music City".
The attraction will feature immersive technology, original artefacts and recreated sets charting the band's rise from post-war Liverpool to international fame. Apple Corps Ltd, which manages The Beatles' creative and business interests, will take over operation of The Beatles Story in 2027 ahead of its relocation the following year. Announcing the plans, Apple Corps chief executive Tom Greene said Liverpool was getting a Beatles destination worthy of the city's musical heritage.
"Just like Graceland or Dollywood, it's fitting that The Beatles will have a world-class destination for fans to visit in the city where the story started," he said. Apple Corps said visitors would be taken on a journey from the band's post-war Liverpool roots through Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium, Savile Row and beyond. Commenting on the announcement Sir Paul McCartney said: "I love Liverpool.
It's part of who I am, it's part of who The Beatles are. "I find it incredible and humbling that people are still interested in our story and it's very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city. "It couldn't have happened without Liverpool and I can't wait for people to be able to step into our story and share the experience." Tickets sold for The Beatles Story will contribute to the The Apple Corps Liverpool Trust, a charitable initiative to provide support and opportunities for emerging local artists.
Ringo Starr said: "Liverpool was, and still is, Music City. "And now we are expanding The Beatles Story Experience in Liverpool - how far out. "I also love that proceeds from every ticket will go back to support new Liverpool artists.
It is great to be part of this. Deep down I am still a scouser. I love what Apple Corps and Liverpool are doing." The project is a partnership between Apple Corps, Liverpool City Council and Liverpool City Region Combined Authority, with support from central government.
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