Melania Trump’s senior advisor Marc Beckman took to social media after Tom Cruise‘s “Digger” flopped at the box office to explain to people how the First Lady’s much-reviled documentary “Melania” performed better at the box office earlier this year than mega-star Cruise’s latest endeavor. Even more impressive was its efficiency.” “‘Melania’ generated $4,027 per theater during opening weekend —more than three times the per-theater performance of Julia Roberts’ recent wide release and approaching Leonardo DiCaprio’s, despite operating with less than half the theatrical footprint of a conventional Hollywood wide release,” he also claimed. As for “Digger,” the satirical black comedy from director Alejandro G.
Iñárritu, the movie’s $8 million debut makes it one of Tom Cruise’s worst box office openings in history. The movie is now shaping up to be one of the biggest studio bombs ever considering its budget was north of $160 million. The film is now expected to lose Warner Bros. at least $150 million to $200 million theatrically.
Cruise said right before the movie’s disastrous opening weekend that he does not make movies thinking about the project’s box office debut, explaining: “When I am making [movies], I’m not going, ‘Opening weekend!’ I feel very much like we’re going to make something that is a lasting piece of cinema.” “Melania” declined 67% in its second weekend of release.
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