Mitsui Fudosan hopes to book gains, up visibility with British Library project

Mitsui Fudosan is betting big on a mixed-use real estate project on British Library land, aiming to profit from strong demand in London while also building its brand presence in the city. In Japan, Mitsui Fudosan has undertaken a number of massive redevelopments, such as the Tokyo Midtown projects, which include a 52-floor mixed-use building in the Nihonbashi area. It is also leading a $5 billion redevelopment on 19 hectares at the former site of the Tsukiji market.