Branded and longform content producer taps VaynerMedia's Daisy Domenghini to lead its first international hub OBB Studios is spreading its wings across the pond with the launch of a London office, marking the first international hub for the bustling 10-year-old outfit known for its social media-savvy branded content and longform unscripted fare. The OBB London outpost will be lead by Daisy Domenghini as managing director of OBB Bolded London, the branded content studio. She’ll be tasked with building up OBB’s business activity across the U.K., Europe, the Middle East and Africa. reporting to James Rowe, OBB Bolded president.
OBB, formed in 2016 by Michael D. Ratner and Scott Ratner, now juggles a diverse roster of programs and digital campaigns that range from branded content, sports, venture-related material, advisory and live events. OBB London, located in the Fitzrovia district, aims to become OBB’s hub across the U.K. and Europe working in close contact with OBB’s offices in Los Angeles and New York.
Among the productions that will flow through OBB London are the Stanley Tucci-led unscripted series “Tucci in Great Britain” for National Geographic TV and Disney+. Ratner, OBB’s founder and CEO. With this move we are immediately able to move in real time across markets and time zones, constantly surfacing new talent, ideas and opportunities across the global OBB ecosystem.
Daisy knows this market inside and out, and she’s the right person to lead that charge.” Domenghini comes to OBB from VaynerMedia, where she helped build the digital-native company’s branded content business, working with such partners as TikTok, Meta, Bose and Indeed, and she helped VaynerMedia expand in Europe. Before VaynerMedia, Domenghini spent 11 years with digital consulting firm Engine. OBB was an early example of a next-generation digital media studio that embraced the potential of high-end branded content just as the social media video revolution and the rise of creators and influencers began to shake-up all the conventions of marketing and advertising.
OBB has produced programs including the 2023 docu “Mountain Queen: The Summits of Lhakpa Sherpa and the 2024 holiday special “A Nonsense Christmas with Sabrina Carpenter” for Netflix. It’s also known for its branded content partnership with NBA star Kevin Durant and the CeraVe skin care brand. OBB’s biggest score to date that made waves in the business world was its partnership with Hailey Bieber in the launch of her Rhode makeup brand, which was acquired by E.L.F.
Beauty in 2025 for $800 million. OBB’s recent branded work also includes the “Where It All Kicks Off” World Cup campaign for Dick’s Sporting Goods, recent programs for Gap and FILA as well as branded and e-commerce content for Kim Kardashian, touting her energy drink Update and her “Kimsmas Live” livestream shopping variety show for the shapewear brand Skims. OBB has invested big in sports and sports-adjacent content through its Fanatics Studios partnership with digital sports hub Fanatics.
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