Pinterest is turning to AI to help consumers move from searching for product inspiration to actually being able to imagine what it might be like to redesign a space or compare home decor options as they’d appear in their own rooms. On Thursday, the company said it’s launching a new consumer-facing feature called “Restyle” in beta in the U.S. and Canada, powered by Pinterest Intelligence. The foundation of Pinterest Intelligence combines Nvidia Blackwell GPUs and Nvidia Dynamo with open-source models and Pinterest-built technology, the company shared on Monday.
The partnership will improve the Pinterest Assistant’s ability to handle visual search requests, turn people’s searches into signals for AI discovery and shopping, and more. With Restyle, users will be able to take a photo of their space, then test and compare different options in their own homes by prompting the AI to do things like add wall art, furniture, accessories, or other home decor, including items from images they found on Pinterest, or change the lighting, paint color, plants, and more. They can also click on individual items in the room to swap them out, erase them from the image, or make further edits.
Alternatively, they can ask the AI to visualize their room in a completely different style, like “bohemian,” “industrial,” “whimsical,” “dopamine,” or other trendy looks. Though it’s not a novel idea — restyling rooms has been a popular consumer use case for AI assistants — adding the feature directly to Pinterest could allow people to do more with the items they’ve saved for inspiration and design ideas. By seeing items in their own spaces, people may be more likely to buy the items they’ve saved to their boards, completing the funnel from pinning to purchase.
The feature was teased at Pinterest’s annual Pinterest Presents event, where the company introduced new visual search ads, app promotion features, and other tools for advertisers. Restyle is initially available only as an early preview, but will roll out more broadly next month.
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