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Pokémon has turned 30, and Target is set to cash in on the anniversary craze

Pokémon has turned 30, and Target is set to cash in on the anniversary craze

marketwatch.com 17.09.2026 22:13 2 views
As people clamored for Pokemon’s 30th-anniversary card set, Mizuho analysts noted long lines and sold-out items at Target stores.

Pokémon has turned 30, and Target is set to cash in on the anniversary craze Nasdaq, S&P 500 close sharply higher as stocks rebound from Fed-driven selloff Pokémon has turned 30, and Target is set to cash in on the anniversary craze As people clamored for Pokémon’s 30th-anniversary card set, Mizuho analysts noted long lines and sold-out items at Target stores Shares of Target are up 63% so far this year on hopes for a turnaround — but the stock is still well off highs reached in 2021. Target’s efforts to ride a booming collectibles market appeared to pay off this week, as customers rushed to its stores to buy Pokémon’s new 30th-anniversary card set, Mizuho analysts said. has become “a collector destination for new product drops,” the analysts said in a research note earlier this week, when the new Pokémon cards hit shelves. Upon visiting several stores in New York and New Jersey, they found lines of more than 100 people waiting to get the cards, with limits being placed on purchases.

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