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Provocative, sexually suggestive ad by Hilton campaign condemned by political allies on the right

Provocative, sexually suggestive ad by Hilton campaign condemned by political allies on the right

latimes.com 03.10.2026 23:34 2 views
GOP gubernatorial candidate Steve Hilton faces backlash from fellow Republicans and Democrats over a provocative ad.

A provocative, sexually suggestive ad by GOP gubernatorial candidate Steve Hilton is drawing heat from his fellow Republicans while drawing millions of viewers online. Two young women sit on a bed, with an LGBTQ+ flag in the background, with one urging the other to try a new experience. Close your eyes, and I’ll do all the work.” She leads the hesitant woman’s hand to mark her ballot for Hilton rather than Democrat Xavier Becerra, the front-runner in the race, and says, “Now lick it,” referring to the mail ballot envelope.

Fellow Republicans as well as several Democrats denounced Hilton over the messaging. Two members of Hilton’s GOP “Golden Ticket” on the Nov. 3 ballot lashed out about the ad’s content. As a mother and someone who has fought to protect the innocence of children, this crosses a line.

Robert Garcia (D-Long Beach), an openly gay member of Congress, and state Democratic Party chairman Rusty Hicks also condemned the ad. Which often the best communication does.” He also said the ad does not conflict with his beliefs about restrictions on gender-affirming care and on youth sports because those would only apply to people who are not adults. A spokesman for Becerra, who led Hilton 58% to 33% in a recent UC Berkeley/Los Angeles Times poll, was gleeful about the rift the ad was creating among Republicans.

However, some conservatives who were dismayed by the message stood by Hilton’s side. Pastor Jack Hibbs of Calvary Chapel Chino Hills, a Christian nationalist, called the ad “grotesque” and said it promoted lesbianism among young women, on a Facebook Live post Saturday. However, he said he still supports Hilton over Becerra.

He did not respond to requests for comment. Hilton is scheduled to speak on Monday to a chapter of the Log Cabin Republicans, an LGBTQ group, at a brewery in Palm Desert. The organization did not respond to requests for comment.

Former California GOP chairwoman Jessica Millan Patterson said that while the ad wasn’t for her, she understood the campaign’s desire to expand its reach to different voters. He’s not going after my vote. He’s trying to think of new and creative ways to make people who wouldn’t normally feel like voting for a Republican feel safe to do so,” she said.

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