🚨 Flash Sale 🚨 Get $100 off your Disrupt 2026 ticket Get $400 off your Disrupt 2026 ticket: REGISTER NOW. Close TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIAppsDisrupt 2026 EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us Image Credits:Joe Scarnici / for Snap Apps Snap CEO sidesteps Specs preorder questions on Q2 earnings call Aisha Malik 3:10 PM PDT · August 3, 2026 Snap CEO Evan Spiegel sidestepped investors’ questions about preorder demand for the company’s long-awaited Specs smart glasses during Monday’s earnings call, just weeks before the device’s September launch event. Obviously, developers and folks who are familiar with the platform really understand it and understand the technical leaps we’ve made with this generation.
I think for the broader public and consumers, it’s going to be really important for folks to go hands-on. Our upcoming launch event will be an important sort of starting point for that consumer-oriented journey.” The company unveiled Specs in June after spending more than a decade developing the device. The wearable’s $2,195 price tag is significantly higher than most Meta Ray-Ban smart glasses, which start at around $350, but lower than Apple’s Vision Pro, which starts at $3,500.
Investors also pressed Spiegel on why he believes Snap’s strategy is financially viable for a company of its size, why it chose to go it alone rather than partner with another company, and what gives him confidence that the company can compete with Apple, Meta, and Alphabet. Spiegel responded that Snap believes the long-term opportunity to develop the next computing platform is “enormous.” “I think what some folks maybe don’t understand yet, especially because Specs are so new and we’re really the first mover in this category, is how difficult the product is to execute from a technical perspective,” Spiegel said. So, most of the apps at the time, whether it was Facebook or Instagram or Twitter, were already in existence, and we had to really innovate to continue to grow.
What’s so unique about this opportunity for us is really that we’re a first mover, and that really plays to our strengths as an innovator.” When asked about product-market fit, Spiegel said it will likely be closer to the end of the decade before the company sees mass-market consumer adoption. var playerInstance_jwplayer_6a75576c5d0c5 = jwplayer( "jwplayer_6a75576c5d0c5" ); playerInstance_jwplayer_6a75576c5d0c5.setup(); “I think things, for example, like weight and cost are going to have to come down to see you know unit volumes really meaningfully pick up.” But we do have, I think, a real advantage here in that developers have been building on the Specs platform now for several years.” Topics Apps, Hardware, Snap, Snapchat, Social, specs When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Aisha Malik Consumer News Reporter Aisha is a consumer news reporter at TechCrunch.
Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal.
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