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The most exciting winter hair trends are all about transformation. From bold hair colors—pink! cherry cola!–to dramatic bob haircuts, the hairstyles that'll be most popular in late 2026 and early 2027 are perfect for anyone looking to make a change with their look in the new season. That being said, if a bright hair color isn’t quite what you’re looking for, there are more subtle changes that might interest you: Inspired by the romance mega-movement happening right now in pop-culture (the upcoming ACOTAR releases, Sense & Sensibility, and Sterling Point, to name a few), sweeping romantic hairstyles are having a moment.
That is, according to the first-ever Pinterest Beauty Trend Report, which predicts “Romantic Reverie” as one of the next big beauty trends. For hair, expect that to play out through soft curls and untamed waves. Meanwhile, no one length has a monopoly when it comes to winter haircut ideas.
According to Pinterest, bobs will continue their reign—but length is making a comeback, too. Keep reading for the biggest winter hair color ideas, haircuts, and other hairstyles to look out for. The Biggest Winter Hair Trends for 2026-2027 Every Shade of Pink It seems everyone wants pink hair right now, just like It Girl Adéla.
If going full pink is too risky for you, however, try just one colorful section with a semi-permanent dye (like this one from Good Dye Young). According to Pinterest, searches for “pink hair stripe” are up 463% since last year, while searches for pink hair dye streaks are up 190%. With a winter blonde base, it'll even play to the Strawberries and Cream color trend happening in fashion.
Heroine Waves Whether you’re in full romantasy mode (hello, ACOTAR) or watching a more down-to-earth drama like Sterling Point, undone waves scream “main character.” But the season’s wave is more romantic than beachy: In fact, Daisy Edgar Jones's “Elinor cut” from Sense and Sensibility has already started taking off. To get the look, use an air-dry product like Odele Air Dry Styler, then hit it with a diffuser when your hair is mostly dry. If your hair isn’t naturally wavy, use a curling iron to add waves, wrapping sections around the iron in opposite directions for a less polished look.
Curly Cuts On that same wavelength: Curly haircuts with dimension and layers are also going strong, with the curly butterfly cut (a layered, face-framing style) and curly shag both spiking in Pinterest searches. Auburn Hues Falling somewhere between brunette and red, this warm palette is having a major moment, with celebs like Keke Palmer, Gigi Hadid, and Megan Thee Stallion trying out various shades. For something more subtle, go for mocha balayage, or for a more dramatic take, try cherry cola brunette—both deep winter hair colors are seeing major search spikes on Pinterest.
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