PERSONALLY, I LOVE discovering new men’s clothing brands because shopping at the same ole’ places time and time again can become redundant. I know what to expect, and sometimes, the latest collections are overhyped and don’t quite deliver. So when I’m scrolling through my social media feed and come across an ad about an emerging label or one that’s flown under the radar, I’m immediately clicking through to see what they’re about.
I mean, who doesn’t love finding a brand before everyone else catches on? Before I know it, I’m going down a rabbit hole, browsing the entire site and adding things to my wishlist. But as a style editor and menswear enthusiast, I’m not just looking for something new for the sake of it.
I want to know: Does the brand offer something different from what I already own? Does it bring a fresh perspective to menswear? And, most importantly, is it worth spending my money on?
The brands that have really caught my attention tend to check those boxes. So, if you’re looking to switch up your wardrobe and discover something beyond your usual rotation, these are the men’s clothing brands worth knowing about. Octobre Editions is a French menswear label, founded in Paris in 2016.
The brand makes quality everyday clothes that you can wear for years and won’t go out of style. Think fine sweaters, shirts, jackets and coats, sneakers, and sometimes a limited-edition collection. If you want to look sharp without defaulting to a suit, Reiss is worth a look.
The London-based brand specializes in making muted tones of sharp-cut blazers, merino-wool sweater polos, button-downs, and suede jackets that make it easy to dress for the office or dinner. A great pair of jeans can carry an entire outfit; California-label PAIGE gives you plenty of high-end premium options to find your fit. From slimmer cuts to more relaxed silhouettes, the brand offers denim in a range of washes that play well with everything from a basic tee to a leather jacket.
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