In 1893, a chemistry professor named Charles Coates arrived at Louisiana State University and wrote that, to his surprise, “there was practically no athletics in the student body: no football, no tennis, and only very little baseball in the spring.” A broad program of sports struck him as the kind of thing a school should have, particularly as US universities were beginning to tout intercollegiate athletics as critical to a balanced higher-ed experience and another way to justify the cost of entry. But 133 years on, sports aren’t merely the main attraction at LSU. They’re the school’s raison d’être, the blinkered obsession that consumes the university and its most prominent ambassadors.
Any doubt that the business of educating college students is just a nettlesome distraction from the business of college sports in Baton Rouge has been emphatically dispelled over the past 10 months. On the football side, the school has spent or committed roughly $162m to its last three head coaches: Ed Orgeron, the folksy national champion in 2019 who received a $17m buyout when he was fired two years later; Brian Kelly, the unloved underachiever who received a $54m buyout after being fired last October; and Lane Kiffin, the Kelly replacement whom it signed to a $91m deal a month later. Clemson, the opponent for LSU’s season opener at home on Saturday, are about to find out what all that money buys.
In March, LSU brought back men’s basketball coach Will Wade, the turnaround artist who became a national emblem of college sports’ old pay-for-play hypocrisy when he was caught on an FBI wiretap discussing a recruiting offer seven years ago. An NCAA dragnet soon uncovered more alleged recruiting improprieties. After LSU fired Wade for cause, he resurfaced at McNeese State, engineering an unlikely reversal of fortune that eventually landed him a lucrative offer to coach back in the big leagues at North Carolina State.
That stint lasted all of one 20-win season before the Tigers swooped in and began the process to bring Wade back – despite the fact that someone else was already coaching the team. And then there’s Kim Mulkey, grande dame of LSU sports blindness. When the national championship-winning women’s basketball coach brought 17-year-old Anna Minaeva into the fold last month, more than a few eyebrows arched – and not because she plays the same position as junior center Kate Koval.
It’s more that Minaeva is Russian, Koval is Ukrainian and the one notable reprieve her father, a drone operator in the Ukrainian military, took from the war was to travel to the United States to watch his daughter play. Instead of offering Griner even a few token words of support, Mulkey said she would stay silent on the matter. Fixation on sports certainly isn’t unique to LSU.
Travel to any American college, and odds are you’ll notice the stadium well before you do the library. But it wasn’t always that way in Baton Rouge. For much of its history, the university used revenue from athletics, football most glaringly, to underwrite teaching and research – you know, actual college work.
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