When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity. MyMonthlyCar was selected for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt. This year’s TechCrunch Disrupt will be held October 13 to 15 in San Francisco.
MyMonthlyCar, which is registered in Delaware and based in Florida, was co-founded by Dobrianskyi; Kostiantyn Gitko, who is chief product officer; and CTO Vadym Zotov. All three are from Ukraine, said Dobrianskyi, who moved to the U.S. with his wife and young daughter after the Russia-Ukraine war began. MyMonthlyCar does what its name suggests, with one twist.
The startup only rents used cars on a month-to-month basis; no short-term options here. But it does give dealerships the chance to offer customers a rent-to-own option. MyMonthlyCar doesn’t charge dealerships to list cars on its website.
Instead, MyMonthlyCar charges dealers 10% of each transaction. It also charges the customer a separate 10% fee. The idea for MyMonthlyCar stems from Dobrianskyi’s previous experience in the industry.
The founder owned a car rental company in Ukraine, but the lack of financing options there limited his ability to scale. In 2016, he launched a peer-to-peer car marketplace called SizeCar, where owners rent their cars to other drivers, much like Turo does today. SizeCar eventually spread to 40 European cities.
The startup has signed on seven dealerships to test the service and is working with an insurance broker to finalize its own insurance program, which will let customers choose among different types of coverage. Despite its early-stage status, the founders have bullish projections for the startup. They plan to sign on 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in the company’s first year of operation, which will kick off later this year once the insurance program launches.
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