Elena Gomez, President and CFO of Toast, Inc. (NYSE:TOST), sold 7,924 shares of Class A Common Stock on Aug. 7, 2026, and Aug. 10, 2026, as disclosed in a SEC Form 4 filing. Transaction value based on SEC Form 4 weighted average sale price ($35.30); post-transaction value based on Aug. 10, 2026 market close ($35.69). Was this a discretionary sell-side transaction?No, this disposition was executed pursuant to a Rule 10b5-1 trading plan adopted by Gomez on Dec. 12, 2025, which allows insiders to schedule trades in advance to avoid concerns regarding material non-public information.
What is the scale of Gomez's remaining equity exposure?Following this transaction, Gomez maintains a direct holding of 160,150 shares of Class A Common Stock, which carries a market value of $5.7 million as of the Aug. 10, 2026, market close. How has the stock performed relative to this activity?The transaction occurred while Toast shares were priced at $35.69 at the Aug. 10, 2026, market close, a period during which the stock had recorded a 17% one-year decline as of the transaction date. Are there any indirect holdings associated with this insider?The filing indicates no indirect holdings through trusts or other entities, as Gomez's total beneficial ownership of 160,150 shares is held directly.
Share Price (as of market close 2026-08-10) Toast delivers a comprehensive cloud-based digital technology platform for the restaurant sector, featuring a suite of hardware and software solutions, including the Toast Point of Sale (POS) system, Toast Flex terminals, and kitchen display systems, which serve as the foundational infrastructure for restaurant operations. The company generates revenue through a subscription-based SaaS model, combined with hardware sales, payment processing, and value-added services, enabling restaurants to optimize operations, manage inventory, and enhance customer engagement across the United States and Ireland. Toast serves independent restaurants, regional chains, and multi-unit operators seeking integrated digital solutions to streamline point-of-sale operations, payment processing, and back-office management functions.
Toast is a leading provider of cloud-based restaurant management software, with a market capitalization of $20.7 billion and TTM revenue of $6.8 billion, demonstrating significant scale in the restaurant technology vertical. The company's integrated platform approach--combining POS hardware, payment processing, and operational software--creates a defensible competitive moat by increasing customer switching costs and enabling cross-selling opportunities. With 6,500 employees and operations across North America and Europe, Toast is positioned to capture continued growth in the restaurant industry's digital transformation.
This sale shouldn't concern investors. It represented a very small percentage of the executive's overall stake in the company's stock. Moreover, it was completed under a Rule 10b5-1 plan.
Insiders routinely use this to pre-plan transactions for personal reasons unrelated to their view of the business or the stock's valuation. Importantly, Toast continues to expand its business. TTM revenue grew 23% year over year.
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