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Toyota’s ‘baby’ Land Cruiser seen bolstering Asia car sales

Toyota’s ‘baby’ Land Cruiser seen bolstering Asia car sales

japantimes.co.jp 06.10.2026 04:01 5 views
The smallest in its lineup, the new Land Cruiser is doing well both domestically and abroad.

Toyota Motor is counting on a new Land Cruiser, the smallest in its lineup, to defend its foothold in Asia as China’s automakers rapidly expand across the region. The Land Cruiser FJ is far exceeding Toyota’s sales target in Japan and is also doing well abroad, said Masaya Uchiyama, the line’s chief engineer. The SUV costs from around ¥4.5 million ($28,500) and was developed after customers asked for a smaller Land Cruiser to fit Asia’s often narrow roads.

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