We may earn commission from links on this page, but we only recommend products we love. If there’s one perfume brand that virtually every chic celebrity wears, it’s Jo Malone London. It was the scent of the royal wedding between Kate Middleton and Prince William, for crying out loud!
But royals (including Meghan Markle) aren’t the only ones obsessed with the brand’s take on quiet luxury perfumes. Hudson Williams dropped that it’s his go-to, as did Sofia Richie Grainge. The best part about Jo Malone London fragrances is that they're timeless yet unique scents that are made for everybody and designed to be worn alone or layered for a personalized scent pairing profile.
And even though the scents are pricey (we're talkin' $155 for 100 ml), you get a great amount of quality product that will last all day long—which totally justifies it, amiright? It’s got all this A-list love—but which scents are best? I, along with the Cosmo beauty team, have been testing the iconic British perfume line for more than five years.
And there are a handful of standout winners. Now after that sneak peek, keep scrolling for the full list of my favorite Jo Malone London scents—that include fresh, floral, citrus, and woody profiles—so you can find the right fragrance for you below. "Like taking a walk by the ocean on a cloudy day while wearing a beautiful cream cable knit sweater.
Jo Malone London has so many beautiful fragrances, but I have to say, Wood Sage & Sea Salt may just be my favorite. It's so fun to experience a completely fresh take on a beach scent."—JAYNE LEMIRE, EXECUTIVE ASSISTANT "When I first spritzed this perfume, I expected it to be overly fruity and sweet, but it actually dries down into a powdery and misty scent that I love. Even though its fruit-forward I love wearing it year-round for a fresh and clean signature scent."—JASMINE HYMAN, ASSISTANT BEAUTY EDITOR “If you're a fruity perfume lover, this fresh cologne from Jo Malone London might just be the signature scent you were looking for.
It's fresh and earthy, making it an ideal fall fragrance, and the fruitiness leans more juicy than sweet, so it's not overly gourmand. I also find that many fruit scents have an overpowering vanilla base, but this one let's the beetroot and patchouli do the heavy lifting.”—JH “The name of this fragrance is quite apt, considering it really does smell like gingerbread. It’s spicy, with a punch of ginger and cinnamon.
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