Colgate-Palmolive (CL) hired Goldman Sachs to explore selling Softsoap, Irish Spring, and Speed Stick as North America revenue fell 3% in Q2 2026. Private equity leads as the likeliest buyer, with every named strategic acquirer blocked by scale gaps, leverage limits, or an active acquisition lock-up. The real test is whether shedding mature brands resolves Colgate's self-described long-term North America turnaround or simply makes the company smaller.
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Colgate-Palmolive (NYSE:CL) is reportedly shopping a slice of its portfolio that many investors forgot it still owned. reported on Friday, September 11, 2026, citing unnamed sources, that Colgate is exploring a sale of Softsoap, Irish Spring, and Speed Stick and has hired Goldman Sachs to run the process. No buyer has been identified, and Colgate has not confirmed any sale. Colgate shares changed hands at $87.49 in premarket trading on September 14, 2026.
The stock is down 3.7% over one week. Yet it is up 9.9% year to date and 3.3% higher than a year ago. The market cap is near $69.2 billion. characterizes oral care as almost half of Colgate-Palmolive's net sales.
The pruning fits a broader Strategic Growth and Productivity Program (SGPP) that took a $129 million charge in the second quarter of 2026. Cumulative pretax SGPP charges now guided to $350 million to $550 million. North America revenue fell 3.0% in the quarter to $891 million.
Colgate's chief executive described the U.S. business as a long-term turnaround in remarks delivered at the Barclays consumer conference. Selling mature mass-market offerings would fund premium innovation and reduce the drag from the weakest region. 24/7 Wall St has helped investors make money for over two decades, and our top analysts just finished ranking the definitive Top 10 Stocks To Buy Now. Not the ten biggest companies.
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