Colgate-Palmolive Company (NYSE:CL) is often overlooked when investors discuss established dividend stocks. Names such as Coca-Cola, Procter & Gamble, and Johnson & Johnson tend to dominate those conversations. Colgate has a track record that deserves to be mentioned alongside them.
It is a Dividend King, with 63 consecutive years of dividend increases and uninterrupted dividend payments dating back to 1895. There is a straightforward reason the stock does not get as much attention. Colgate is not growing at a rapid pace, and its dividend yield is not especially high.
Investors have to look past those points to see what makes the company appealing. It has a durable consumer business, well-known brands, and a long record of returning cash to shareholders. Colgate-Palmolive Company (NYSE:CL) raised its quarterly dividend to $0.53 per share in 2026 from $0.52.
That takes the annualized payout to $2.12 per share. The size of the increase is not the main story here. What stands out is how long the company has kept doing it.
Colgate has raised its dividend for more than six decades and remains firmly in Dividend King territory. The products themselves also give Colgate-Palmolive Company (NYSE:CL) some stability. Toothpaste, toothbrushes, personal care products, and pet food are everyday purchases.
Even when consumers become more careful with their money, these are not the easiest items to cut. Colgate also remains a major player in oral care, with a 41.3% global toothpaste market share and a 32.7% share of the manual toothbrush market year to date in 2026. For a dividend investor, that matters.
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